Desigual launched an advertising campaign swimsuit without retouching

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Slowly but surely, the fashion industry rejects excessive retouching. The latest example – an advertising campaign swimwear fashion brand Desigual model and supporter bodipozitivizma Charlie Howard, which has not been used Photoshop.

Model signed her picture in a colorful swimsuit in Instagram saying: “How many fashion campaigns without retouching can you name?”.

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We agree with her. Beauty is measured in a variety of sizes and shapes, not just in the amount of 0. We hope that this trend will gain a foothold in the fashion industry for a long time.

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